Like other media, the web is a space in which your organization meets potential clients, supporters, beneficiaries and colleagues. Unlike many other media, the web is interactive: it allows for a two-way conversation. Planning for this conversation is critical to your success on the web.
In Strategy we consider your business goals, your brand, your communications strategy, and the needs of your site audiences. With this information we develop a site plan and a storyboard, which become the foundation for future graphic design, content creation and programming.
In practice, Strategy occurs as several face-to-face meetings, usually at the start of a full website development process, which also includes Graphic Design, Content Creation, Programming, and Site Building.
